Multilingual Marketing

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FORMTELL™
-TRANSLATION AND LOCALIZATION EXPERT

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sales@formtell.com
+1 (332) 203-4099
+86 (755) 26414786

Catapult Your Company to Global Success

formtell™ provides exceptional multilingual marketing services to all industries. We work with a team of skilled copywriters, researchers and technical writers that combine to craft tailored marketing campaigns in the territories you are targeting. Our linguists can speak over 100+ languages, with our expertise and experience, we’re perfectly placed to catapult your company to global success. Our multilingual marketing services includes:

Multilingual Copywriting

Technical Writing

Transcreation

➊ Multilingual Copywriting

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. We can help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications. At formtell™, our mother tongue linguists have a profound insight into the cultures of the languages they work in, and will draw on this to tailor your copy to its readers, both linguistically and culturally. As qualified marketing copywriters, their extensive experience in crafting copy ensures they will be able to create compelling content which engages your audience and effectively conveys your brand’s message.

➋ Technical writing

Technical writing is writing or drafting technical communication used in technical and occupational fields, such as computer hardware and software, engineering, chemistry, aeronautics, robotics, finance, medical, consumer electronics, biotechnology, and forestry. Technical writing encompasses the largest sub-field within technical communication. Multilingual technical writing is an essential tool to effectively expand on your business on an international scale, particularly if you work in a specialist technical sector which requires regular reports, updated instruction manuals or press releases. At formtell™, we offer your business a multilingual technical writing service, completed by experts in not only your target language, but your sector as well.

➌ Transcreation

Transcreation is a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. As markets continue to broaden, advertisers face special challenges. To be effective, advertising must reach hearts as well as minds. Thus, the ability to transcend language and cultural boundaries is paramount to achieving an effective global marketing strategy. Not only must copy be translated correctly, but other factors must also be considered, such as culture, mores, dialects, idiom, humor, and context. Any perceived lack of respect for heritage, local values, beliefs and cultures may have a negative impact on consumers. Our team are multidisciplinary experts, not only adept at translation but creative writing and industry-specific knowledge to bring your company’s message to a wider global audience. By taking a detailed brief, we can get a clear understanding of the aims of any marketing campaign and overall brand voice, and use this knowledge to comprehensively transcreate all documentation, will the full cooperation of our clients.

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